Count the whole stack
Add subscriptions, variable credits, mailboxes, domains, and loaded operator time. A low software price can still support an expensive operating model.
Free, no-signup planning tool
Outbound sales stack cost calculator
Put software, data, sending infrastructure, and operator time on the same cost basis. Then stress-test the funnel with rates you can replace as real cohort evidence arrives.
No account requiredNo hidden industry averagesInputs stay in this browser tab
Editable example—not a benchmark
Model your full outbound cost
Every number below is an assumption you control. Replace the example with invoices and observed funnel rates from one defined cohort.
Methodology
Use one cohort and keep the denominators visible
Use accepted prospects
Keep raw records, enriched contacts, accepted prospects, and messages sent separate. Cost per prospect is only useful when the qualification standard is stable.
Replace assumptions with evidence
Start with an explicit scenario, then update positive replies, meetings, closes, and contract value from the same attributable cohort.
This calculator is for planning, not financial, legal, or deliverability advice. It deliberately excludes taxes, churn, collection timing, margin, implementation risk, and opportunity cost.
Questions
How to interpret the model
What should an outbound sales stack budget include?
Include core software, contact data, enrichment, verification, sending mailboxes, domains, deliverability services, operator time, integrations, and any implementation work required by the cohort.
Is the example scenario a Looply performance benchmark?
No. Every default is an illustrative assumption so the calculator has a visible starting state. Replace every value with your invoices and measured conversion rates before using the result in a decision.
Why include operator time?
Preparation, list review, campaign QA, sender upkeep, reply triage, and reporting can exceed the visible software bill. Excluding labor makes tool comparisons structurally incomplete.
Does modeled contract value equal recognized revenue?
No. It multiplies modeled customers by the annual contract value you enter. It does not account for discounts, churn, failed collection, delivery timing, gross margin, or revenue-recognition rules.
Official pricing dataset
Start with published prices, then verify the checkout terms
Reviewed 2026-08-27. Prices below are entry-point references from official vendor pages—not quotes or feature-equivalent comparisons. Taxes, promotions, regions, currencies, add-ons, usage credits, limits, seats, and billing terms can change. Re-open each source before making a decision.
| Product | Category | Published entry price | Billing basis | Official source |
|---|---|---|---|---|
| Looply Growth | Core software | $97/month | Monthly plan | Verify price ↗ |
| Instantly Growth | Core software | $47/month | Published monthly entry price | Verify price ↗ |
| Smartlead Base | Core software | $39/month | Published monthly entry price | Verify price ↗ |
| Apollo Basic | Core software | $49/user/month | Per user, billed annually | Verify price ↗ |
| Google Workspace Business Starter | Mailbox provider | $8.40/user/month | Flexible plan; annual commitment was $7/user/month | Verify price ↗ |
| Microsoft 365 Business Basic | Mailbox provider | $7.20/user/month | Monthly commitment; annual commitment was $6/user/month | Verify price ↗ |
Sending and compliance references
Build the operating model